Citizen Wausau

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License Your Bike! »

by Andy Laub on April 4th, 2008

After a year of procrastinating, I finally had a moment to head over to the Wausau Police Station and get a license for my latest steed. I really love my bike, and it means a lot to me, so doing that little bit to help with recovery in the unfortunate event of a theft is never too much to ask.

I walked in there, checkbook in hand, ready to pay whatever fee they were asking. As it turns out, it’s free! So I had to pay $0 for a little peace of mind. As I drove (I know, I know) home, I was thinking that the local bike shops should have these forms as well. They could even fill out the relevant information (model, serial) for you when you take your new bike home to save some trouble – it could be the extra little motivation people need to get their bikes licensed.

Or maybe they do this already – do they? And also, to clarify, I’m not sure whether this is also the case in the surrounding villages. Do you know?

Coming on the heels of yesterday’s enviro-post I started to think about my bike and when it will be warm enough to ride it to work again. If I’m lucky, it will be at the end of April, and that’s because I have an aversion to cold weather.

But on that subject, did you know Wausau now has a Trek Store? It’s over by Hardees on Stewart Ave (I guess it used to be a carwash?). I’m not totally sure whether it is a Trek-sponsored venture (like a Nike Store) or if that sort of thing even exists, but they only sell Trek and it’s very streamlined and corporate-looking.

What it lacks is any personality, at least for now, that extends beyond the “how can we get you on a bike today?” rhetoric. The other bike stores all have their own, and each have some sort of following (at least the one I go to does), and I wonder if this type of place can pull those people away.

So what say you Wausau? What kind of environment do you prefer when bike shopping? Is Trek even a desirable brand? They’re kind of the Toyota of bikes, in my mind.

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