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El Video de Wausau

Wausau Through the Lens of a Video Camera

Point Beer Webmercial: Nude Beach

by erik on August 11th, 2008

So I know this has really become the Microcosm blog, but I swear it’s not! Sadly, I have not had much as far as “oh wow!” news stories lately. Nothing I’ve come away from really impressed with anyway. I have covered some pretty amazing stuff though, like Edward Lanphear and the Tomahawk Mill Explosion.

But today I bring you something entirely different. Stop That Nun decided we should enter in a webmercial contest that Point Beer was hosting at the request of Brett Widmann. Brett’s name should be somewhat familiar, he’s the Music Supervisor and an Associate Producer for Microcosm. So Brett, Seth Callaway, Chris Leslie and myself sat down and pitched around ideas and we came away with Seth’s idea for a hot girl in a bikini.

In a room full of bachelors how could that idea not get some sort of traction?

So Brett and Seth offered to Produce the commercial, I tossed in my hat for director and we ran from there. I took Seth’s idea, put it to script and from there Seth and Brett hooked us up with actors and rounded out a crew. We had Seth Gaffing, myself heading up Cinematography, Alex Ackert was my Assistant Camera and Brett got down on doing on-site audio. We cast Brett Gilbertson, who will be in a supporting role for Microcosm, down for starring in the commercial. I love Gibby, if I were staying in the area he would be my the Jason Mewes to my Kevin Smith. Brett brought in Vanessa Derickson-Rivera to be brave enough to done a bikini around an all male crew and in the middle of a small town brewery where you can guess mostly guys work. She was very good to us. Additionally, Brett brought in Aaron Mielke to be the bartender and Luke McCain to be an extra. You can see Seth briefly as both an extra, and his hands bring the beer bottles into frame on the beach.

Seth and Brett did some editing and then I came in to put on final touches like color correction, sound editing and a couple of other quick edits. The result is what I think is a very solid locally produced commercial. Especially since we had no budget what-so-ever. That’s right, this commercial had no money behind it. Imagine what we could do if we could pay people and locations to give a business a commercial. We wouldn’t have to work around schedules either, since we’d be doing this for a living. Not to sound too full of himself, but as someone that has seen a whole lot of local commercials working at a local TV station, I think that we pretty much blow 90% of locally produced commercials out of the water.

But I’ve done enough talking when the final product should really speak for itself, here you go!

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Discussion & Feedback

There are 2 responses to this article.

  1. Alcohol Posts » Point Beer Webmercial: Nude Beach said:

    […] erik wrote a fantastic post today on “Point Beer Webmercial: Nude Beach”Here’s ONLY a quick extractStop That Nun decided we should enter in a webmercial contest that Point Beer was hosting at the request of Brett Widmann. Brett’s name should be somewhat familiar, he’s the Music Supervisor and an Associate Producer for Microcosm. … […]

    August 12th, 2008 at 8:19 am #

  2. Citizen Wausau » Blog Archive » Your Voice for Aug 19th said:

    […] Erik posts an internet commercial he produced for Central Wisconsin-based Point Beer which features a woman wearing a bikini.  I am […]

    August 19th, 2008 at 12:23 pm #

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